about iThentic
How iThentic Works
YOU... Get inspired... Get creative... Shoot video... Submit a mobisode... Whether you've got a professional crew, a friend with a camcorder, or just want to capture a story with your cellphone video - tell a story and shoot a "mobisode" for iThentic.
WE... Pick the best mobisodes... Program iThentic's channels... and make them available to consumers and our distribution partners. We don't program everything, just the good stuff.
iThentic is an online and mobile video content company. What does that mean? iThentic aggregates, produces and distributes original, high quality, independently-produced video content on the web and to mobile devices ranging from cellphones to mobile media players and other wireless devices. iThentic is a tastemaker destination for the best independently produced video content for digital and wireless platforms.
We believe…
The exploding marketplace for online and wireless content demands new formats and ideas. The nimble production skills of independent producers - and the homegrown talents of inspired amateurs – are ideal for creating genuinely original content for the digital universe.
Not Everything. Just the Good Stuff.
Consumers are overwhelmed with video clips from uncontrolled and undifferentiated sources on the web that fail to deliver consistent, high quality content. iThentic serves as a “tastemaker” destination for independently-produced content in the chaotic world of digital video – we review everything and select the best.
What is the opportunity?
About three quarters of US internet households and almost 90% of Canadian internet households are equipped with broadband connections which enable high speed transfer of data and video files. As a result, three out of every five internet users watches online video today.
With the rollout of high speed 3G mobile networks, 45 million consumers globally are already active mobile video users -- and the U.S., the world’s largest English-language market, is just getting started. From Hollywood to Wall Street, online and mobile content are “the next big thing” for reaching new audiences, generating revenue and developing new forms of expression.
| Mobile video customers* | 2006 | 2010 |
| US | 7M | 24M |
| Worldwide | 45M | 500M+ |
* US figures from research company, IDC (July, 2006); worldwide numbers from eMarketer (April, 2006)
What’s different about iThentic?
Unlike other online video sites, iThentic’s content is:
• Filtered: cuts through the clutter and is thoughtfully programmed
• Cleared: legal, with rights properly licensed by the content providers, to protect business partners
• Professional: well-made, adhering to technical and aesthetic standards
• Original: substantially “Made for Mobile” programming, not re-purposed
• Mobile: focused on shorter form, bite-sized content
Our founders hail from the independent film and television industry, a community that’s generated some of the most ground-breaking entertainment in the last two decades. Our management team combines executives with deep experience in global production, distribution and marketing with a powerful international network of writers, directors, producers, animators and artists. This team gives iThentic the inside track to a new generation of multi-platform entertainment.
Who are our Founding Partners?
iThentic is building a community of filmmakers and producers dedicated to original, independently produced video content. To support this objective, we’ve partnered with leading organizations which share our common interest in creating a destination for great independent content online and on mobile:
Canadian Film Centre
The Canadian Film Centre is an advanced film, television and new media training institute which provides training for emerging Canadian directors, writers, producers, editors and new media professionals.
Center for Asian-American Media
The Center for Asian American Media is a non-profit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible.
Creative Capital
Creative Capital is a New York City-based nonprofit organization, which acts as a catalyst for the development of adventurous and imaginative ideas by supporting artists who pursue innovation in form and/or content in the performing and visual arts, film and video, and in emerging fields.
IFP
MISSION STATEMENT: IFP's mission is to nurture and celebrate independent film and filmmakers, and to foster a vibrant and sustainable independent filmmaking community. We seek to empower individuals with the language of film, and enrich the world of film with a diversity of voices. We passionately believe in creating opportunities for independent, original and often controversial films to be made and seen in an essential part of a free, open and intellectually curious society.
Our programs provide filmmakers with access to the tools to develop and present their vision, and audiences with an opportunity to discover new work. Our signature programs include the Gotham Awards, the IFP Market, Filmmaker Magazine, IFP's Filmmaker Conference and IFP's Independent Film Labs.
IFP was founded in 1979. It is a not-for-profit organization headquartered in New York City with members throughout the world; it is the largest membership organization in the United States dedicated to independent film.
Indo-American Arts Council
The IAAC supports all the artistic disciplines in classical, fusion, folk and innovative forms influenced by the arts of India.
ITVS
ITVS is a service in the United States which funds and presents award-winning documentaries and dramas on public television, innovative new media projects on the Internet, and the weekly series Independent Lens on PBS.
LinkTV
Link TV broadcasts programs that provide a unique perspective on international news, current events, and diverse cultures, presenting issues not often covered in the U.S. media.
SXSW
South by Southwest (SXSW, Inc.) is a company dedicated to building and delivering interactive, film, and music festivals and conferences for entertainment and related media industry professionals.
Filmmaker Magazine
Published quarterly, FILMMAKER covers the most intriguing independent feature films that will be released in theaters over the subsequent three months. Active filmmakers, directors, producers, cinematographers, writers, and editors throughout the independent film and digital cinema community read FILMMAKER for an incisive look at the industry today.
FilmCatcher
FilmCatcher is the web's premier online community built for and by independent film fans, from aficionados to newbies -- the Site at which they come to interact with and about their favorite new and classic movies.