London / New York / Toronto (June 21st, 2010) – Independent web and mobile video content platform Babelgum and iThentic, the online and mobile video producer and distributor, today announced a partnership to co-present high-quality, independently produced content in two channels available for free streaming. The partnership brings an iThentic-curated selection of shorts (Best Of iThentic) and original Web series/mobisodes (iThentic Originals) to a global audience via Babelgum’s integrated online and mobile platforms.

The titles to be featured in the new channels include an eclectic collection of short films and multi-episode original series such as Office Pranks, Green Minutes, Today on Earth, and World of Bruce McCall.

“iThentic prides itself on finding and aggregating the very best digital content on the Web and has long admired the creative efforts Babelgum has made in promoting the work of independent filmmakers,” said Catherine Tait, Chair and Co-founder of iThentic . “iThentic’s branded channels on Babelgum will allow our most talented producers to find a new international audience, while highlighting our ongoing commitment to helping consumers find what’s worth watching amid the web’s often undifferentiated video clutter. We’re looking forward to working closely with the Babelgum team on this exciting initiative — it’s a perfect fit.”

Karol Martesko-Fenster, SVP & General Manager of Babelgum’s Film Division, stated, “We are thrilled to be launching and co-presenting these new channels on our platforms. I’ve been consistently impressed by the curatorial efforts of our good friends at iThentic, who’ve become a tastemaker destination for film-curious online and mobile audiences. Helping video consumers around the world find genuinely original short films and professionally produced Web series is a mission that we share in common.”