Stream Daily provided coverage of the launch, describing the game as ”FarmVille … for the environmentally conscious.” The publication also caught up with iThentic chair and co-founder Catherine Tait. “We wanted to take the panic out of the climate change issue,” Tait said. “We know that people love video online and we thought that by providing supplemental video which ‘presents the medicine’ in a fun, handy and digestible fashion, we would engage our players.”
Stream Market is the world’s go-to marketplace and conference for original online video. The market brings together the independent production community along with the leading online video development executives, agencies and brands.
The article delves deeper into the game: “Launching in partnership with the David Suzuki Foundation and environmental site Earth 911, GreenYrLife is for people who love the idea of installing solar panels, organic composts and energy-saving light bulbs.”