We were lucky enough to discuss the topic of branded web series with Wilson Cleveland, a creator whose work in this field is among the most varied and successful. Wilson Cleveland joined CJP Digital in 2001 and currently oversees the firm’s Digital practice, which he founded in 2006. CJP’s Digital practice creates integrated, award-winning digital marketing, branded entertainment and social media programs for clients, including web series. As an creator, producer and actor, Wilson has had a hand in the following branded web series: The Temp Life, Suite 7, Leap Year, Bestsellers and The Webventures of Justin and Alden. The Temp Life, created for Spherion Corporation, was ranked among the Brandweek magazine’s “Bright Ideas of 2008” and has received over one million episode views across a network of sites as well as TiVo. Could you speak a little about how the relationship with the sponsoring brand was developed for the [...]
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COMMENTARY: Jay Ferguson Gives Web Series Tips
We were fortunate to sit down with Jay Ferguson, director and co-writer of the new interactive, transmedia web series Guidestones. He offers insight into working on such a large scale with a relatively low budget and what he feels web series brings to the table as medium. Jay is an award-winning filmmaker who has contributed as a writer, director, producer and cinematographer to over 15 feature films. His work with institutions such as The National Film Board of Canada has garnered him several awards, including the top cinematography award at the Atlantic Film Festival (Animals, 2005) and from the Canadian Society of Cinematographers (Inside Time, 2008). He was nominated for a Gemini Award in 2005. Guidestones launches in early February! What is it about web series that made you interested in pursuing this platform? When I first had the idea to create content for the web, I understood the episodes [...]
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