Privacy Policy

iTHENTIC USA, INC. AND ITHENTIC CANADA INC. PRIVACY POLICY

iThentic.com, iThentic USA, Inc. and iThentic Canada Inc. (collectively, “iThentic”) are committed to protecting the online privacy of visitors to our website. The privacy policy set forth below (the “Privacy Policy”) applies only to the website and online services provided by iThentic.com. The purpose of this Privacy Policy is to inform you about the types of information we gather about you when you visit or submit to our website, how we may use that information, and if and how we disclose it to third parties.

All users of iThentic are required to provide true, current, complete and accurate personal information when prompted and we will reject and delete any entry that we believe in good faith to be false, fraudulent, or inconsistent with the Privacy Policy.

Your continued participation in iThentic indicates your acceptance of the Privacy Policy and of our collection, use, disclosure, management and storage of your personal information as described below. We may, from time to time, transfer or merge any personal information collected off-line to our online databases or store off-line information in an electronic format. We may also combine personal information we collect online with information available from other sources, including information received from our Affiliates, marketing companies, or Advertisers. This Privacy Policy covers all such personal information and will remain in full force and effect as long as you are a user of iThentic, even if your use of or participation in any particular service, feature, function or promotional activity terminates, expires, ceases, is suspended or deactivated for any reason.

1. INFORMATION THAT WE COLLECT

Personal Information

At various locations on our website, such as in registration forms, surveys, and polls, we may request that you supply us with “personal” information, such as your name, e-mail address, mailing address, home or work telephone number. You will hopefully know when we are collecting personal information, because we attempt to collect personal information only when you voluntarily submit it to us through our online forms and questionnaires. Although you do not have to provide us with any information to visit our website, you may not be able to fully utilize all of the services on our website if you choose not to provide certain information. If you do choose to give us personal information through our website, we will collect and retain that information.

Non-Personal Information

When you use our website, we may also collect “non-personal” information. We consider “non-personal information” to be information that, by itself, cannot be used to identify or contact you personally, such as demographic information (your age, gender, income, education, profession, zip code, etc.). Non-personal information may also include technical information, such as your IP address, the type of browser you are using, the websites you visit immediately before and immediately after you visit our website, and other anonymous data involving your use of our website. Non-personal information may also include information that you provide us through your use of our website, such as the terms you enter into the search functions of our website. We reserve the right to use or disclose non-personal information in any way we see fit.

Cookies

iThentic may use “cookies” to enhance your visits to our website. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Cookies do not store personal information about you, unless you knowingly provide it. Cookies can store non-personal information, such as what websites, pages, or advertisements your browser has accessed. We may use cookies to store information and personalize your experience with our website. For example, cookies allow our website to recognize your browser as a previous visitor, and thus save and remember any preferences that may have been set while you were previously browsing our website. Cookies can also store your password, personalize pages, and keep track of selections, such as your time zone and episode selections.

You do have control over cookies. Most browsers can be set to notify you when a cookie is being placed on your computer. Most browsers can also be set to refuse to accept cookies, although this may affect your Internet experience. You can also erase cookies that are already on your computer. For more information about working with cookies, you should consult your user manual, FAQ, or “help” function of your specific browser and operating system software.

Web Beacons

We may also may use “web beacons” (also often referenced as “clear GIFs”, “clear pixals”, “web bugs”, “1×1 GIFs”, or “1×1 pixals”) which are tiny graphic image files, imbedded in a web page in GIF, jpeg or HTML format, that provide a presence on the web page and send back to its home server information from your browser, such as the IP address, the URL of the page on which the web beacon is located, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server. We may use web beacons to collect non-personal information about your use of our website and the websites of selected sponsors and advertisers, and your use of special promotions or newsletters. The information collected by web beacons allows a site to statistically monitor how many people are using our website and selected sponsors’ and advertisers’ sites. Web beacons are not used to track your activity outside of our website or those of our sponsors. When using web beacons we would not link non-personal information from web beacons to personally identifiable information without your permission.

2. USE OF INFORMATION WE COLLECT

Our Services and Website

We use your personal information to provide you with any services that you may request or require, to communicate with you and to allow you to participate in online surveys. We use aggregated non-personal information about our users to understand our website’s demographics, such as the percentage of male and female users, the geographic distribution of our users, the age ranges of our users, a combination of these and/or other demographics. We may also use the personal or non-personal information we collect to analyze how our website is being used, and to improve the content of our website, and for marketing and promotional efforts.

E-mail Communications

If you send us an e-mail with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference. However, aside from our reply to such an e-mail, it is not our standard practice to send you e-mail unless you request a particular service that involves e-mail communications, you otherwise consent to being contacted by e-mail, and to send you information about products and services which we believe may be of interest to you. You will have the opportunity to subscribe to an electronic newsletter that will send information about our website or our advertisers to your e-mail address. However, we will provide you with the option to change your preferences and opt-out of receiving those communications. You may request at any time that we not e-mail you in the future by clicking the “unsubscribe” link which is included at the bottom of any e-mail that you receive from us. If you unsubscribe, we will make reasonable efforts to discontinue these e-mail communications as soon as practicable.

3. DISCLOSURE OF INFORMATION TO THIRD PARTIES

Aggregate Information

Except as specifically set forth in this Privacy Policy, we do not share your personal information with any non-affiliated third party without your permission. We may disclose aggregate information, such as demographic information, and our statistical analyses to third parties, including advertisers or other business partners. This aggregate information does not include your personal information.

CO-BRANDED SERVICES AND FEATURES

iThentic also offers co-branded services and features, such as events and/or promotions that we put together with another company of our Affiliates (“Co-Branded Partner”). Such services and features may be hosted on iThentic and/or on our Co-Branded Partner’s website. We may share your personal information with our Co-Branded Partner and your voluntary use of or participation in a co-branded service or feature means that you opt-in and give your affirmative consent to both iThentic and our Co-Branded Partner to collect and use your personal information provided during the Registered User registration process and/or in connection with the specific co-branded feature or service for the fulfillment of the feature or service and for marketing or administrative purposes. If you wish to opt-out of a Co-Branded Partner’s future use of your personal information for marketing purposes, you will need to contact the Co-Branded Partner directly.

Service Providers

We sometimes engage unaffiliated businesses to assist us in providing you certain services. For example, we may use third parties to provide advertising, marketing and promotional assistance, provide e-mail services, or facilitate our online services. In those instances, we may need to share your personal information with them. We require these companies to use your personal information only to provide the particular product or service and do not authorize them to use your personal information for any other reason.

We sometimes offer promotions in conjunction with a third party sponsor. If you choose to participate in one of those promotions, we may share your information with the sponsor if they need it to send you a product or other special promotion they offer.

Business Transactions Involving iThentic

As iThentic continues to develop, we may buy, sell or combine with other businesses. If so, personal and non-personal information that we or other businesses have collected will likely be transferred as part of the transaction. If we sell a business, we will attempt to ensure that requests made of us regarding e-mail communications will be honored.

Third Party Advertisers

We may use third-party advertising companies to deliver specific advertisements to you, which appear on pages throughout our website. These companies would collect non-personal information about your visits to our website and other websites in order to provide advertisements about products and services that may be of interest to you. These companies may also aggregate your non-personal information for use in targeted advertising, marketing research, and other similar purposes. These companies may place their own cookies on your computer. If you want to prevent a third-party advertiser from collecting and using this information, you may visit each third party advertiser’s website directly and opt-out.

Other Disclosures

We may disclose personal information when we are required or requested to do so by law, court order or other government or law enforcement authority or regulatory agency; to enforce or apply our rights and agreements; or when we believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of iThentic, our users, or others.

4. CHILDREN

Our website is not designed for use by children without their parent’s supervision. We ask that anyone under the age of thirteen not submit any personal information through our website. We do not knowingly collect any personal information from children under the age of thirteen, and therefore we do not knowingly distribute such information to third parties.

5. LINKS

Our website may contain links to other websites, including websites directed to children. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors or other websites to which we provide links from our website. You should check the applicable privacy policy of the website sponsor when linking to other websites.

6. SECURITY OF THE INFORMATION WE COLLECT

The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, there is always some risk in transmitting information electronically. The personal information we collect is stored within databases that we control. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, we cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet.

7. CHAT ROOMS AND OTHER PUBLIC AREAS

iThentic may offer chat, user reviews, bulletin boards, or other public functions and any posting by you is considered public information available to other users. Any posting is governed by iThentic’s Terms of Service. You should take care to not use personal information in your screen name or other information that might be publicly available to other users.

Tell a Friend. If a user elects to use our referral service for informing a friend about our site or particular features or content, we ask them for the friend’s name and e-mail address. iThentic will automatically send the friend a one-time e-mail inviting them to visit an iThentic Site. iThentic stores this information for the sole purpose of sending this one-time e-mail. Your personal information is password-protected, and you should take appropriate measures to protect the secrecy of your password. If you use a computer in a public place or share a computer with others, remember to sign out and close your browser window when you finish a session with iThentic.com in order to prevent others from accessing your personal information.

Archived Information. iThentic maintains archives of its web logs, database, and other systems and information. Please note that it is possible some of this information may remain archived after iThentic deletes the information from its active database. iThentic maintains archives for disaster recovery, legal and other non-marketing purposes.

How can I update my Profile?

You can help iThentic maintain the accuracy of your profile by notifying us when you change zip/postal code, country of residence, age range, or e-mail address. If at any time you wish to update your information or stop receiving communication from iThentic, sign in to the applicable iThentic Site and then select ‘update your profile’ to change your preferences.

8. CONTESTS AND SWEEPSTAKES

Registration may not always be required to enter promotions such as contests and sweepstakes on iThentic. These may have a separate registration or entry process and may require your submission of personal information such as your first and last name, street address, city, state and zip code, e-mail address, telephone number and date of birth. The entry page and/or Rules will provide the specific requirements for the promotion involved. You may also have the opportunity to opt-in to special offers from our Advertisers in connection with many of these types of promotions.

9. USER VIDEO UPLOAD

Registered users that participate by submitting content to iThentic agree to have certain personal information posted on iThentic and on any platform on which iThentic operates or provides services, or, if such feature is offered in connection with a Co-Branded Partner, on our Co-Branded Partner’s website in connection with the display of the user’s video. Registered users that upload videos may also be required to submit additional personal information.

10. ACCURACY OF THE INFORMATION WE COLLECT

Any questions you may have regarding this Privacy Policy, the accuracy of your personal information or the use of your personal information, or any requests that we correct, update, or remove your information in our databases, should be directed via e-mail to info@ithentic.com, or via regular mail to:

iThentic 161 Sixth Avenue, 11th Floor New York, NY 10013 Attn: Privacy Policy Department

After receiving a request to change your information, we will make reasonable efforts to ensure that all of your personal information stored in databases we actively use to operate our website will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable. However, we reserve the right to retain in our archival files any information we remove from or change in our active website databases. We may retain such information to resolve disputes, troubleshoot problems and enforce our terms and conditions of use. In addition, it is not technologically possible to remove each and every record of the information you have provided to us. A copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate.

This Privacy Policy is effective as of June 01, 2007. We reserve the right to change this Privacy Policy at any time, and will post any changes to this Privacy Policy as soon as they go into effect. Please refer back to this Privacy Policy on a regular basis.

Copyright © iThentic USA, Inc. and iThentic Canada Inc. 2007, all rights reserved.

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